Social media marketing refers to the movement of information that attracts attention and encourages readers to share this information in the social network.photodune-2359510-smiles-s

Social media marketing is beneficial for it allows readers to find out what is happening in the social network over the electronic word of mouth. The electronic word of mouth is probably one of the largest forms of networking out there, thus pursuing a larger audience of readers.

Social media marketing allows the readers to feel as if the information has come from a more reliable source, because the information has come from a “reader” rather than a “paid source”.

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